CES 2006 Coverage: More iPod Accessories Debut
As if we haven't seen enough iPod accessories already, CES presented a host of new companies (and old ones) with new and updated product lines exclusively for the iPod.
We asked companies if they were gambling the market by offering extensive iPod exclusive products and what would happen should the iPod's value decline. Though Apple is the largest MP3 player seller with record sales quarter after quarter, its marketshare has trickled down over time. Due to this, Apple's competitors, including Creative, Sony and a number of others, felt relived this year, since they now had a chance to capture the market that Apple had lost.
Creative was perhaps one of the only companies that's concentrating on making "actual" products and matching accessories at the same time. Majority of the other companies are focusing on the iPod exclusively. We asked Altec Lansing and Kensington the kind of sales figures they were noticing with their iPod accessories, and if iPod users were really spending more on the accessories than they did on the device itself. We got surprising answers. While neither company gave us specific sales figures, they did say that iPod users are in fact spending thousands more on additional accessories to enhance their experience with the iPod.
Despite stiff competition, the demand is there for multiple companies to co-exist with iPod exclusive products.
We asked companies if they were gambling the market by offering extensive iPod exclusive products and what would happen should the iPod's value decline. Though Apple is the largest MP3 player seller with record sales quarter after quarter, its marketshare has trickled down over time. Due to this, Apple's competitors, including Creative, Sony and a number of others, felt relived this year, since they now had a chance to capture the market that Apple had lost.
Creative was perhaps one of the only companies that's concentrating on making "actual" products and matching accessories at the same time. Majority of the other companies are focusing on the iPod exclusively. We asked Altec Lansing and Kensington the kind of sales figures they were noticing with their iPod accessories, and if iPod users were really spending more on the accessories than they did on the device itself. We got surprising answers. While neither company gave us specific sales figures, they did say that iPod users are in fact spending thousands more on additional accessories to enhance their experience with the iPod.
Despite stiff competition, the demand is there for multiple companies to co-exist with iPod exclusive products.
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