Sunday, April 09, 2006

Movies for your iPod

Last week the first full length movie was released on iTunes. The movie was first found on iTunes at $1.99 and was later removed. The file was then re-released at $9.99 available in iTunes currently. The community feedback was positive at $1.99 but once witch to $9.99 there was a bug push back on pricing. The movie is a made for TV type of movie. It may be some time yet before movies from any of the Major studios appear in iTunes.

This could be nothing more that a test of what the market is willing to pay for a full length movie. Will the $10 price be the going rate for a downloadable movie in iTunes? Don’t know but anything more than that is going to be too much. I would like to see something more around the $7 range. Since a standard DVD movie is in the $15-20 range for most new release movies. With less work and packaging needed to release the movie in iTunes, I would hope that they might pass the savings on to the consumer.

Now if we could get movies released in iTunes before they are released in DVD format would be something that I would be willing to purchase. Being a parent of young children our movie going escapades are pretty much limited to cartoons and kids movies. While these movies are decent stories with great visuals, I still need my action and horror movies. I hate waiting the couple of months for the release to become available on DVD. If this time can be shortened at all, I will be first in line to download.