Apple preps major update to Genius Bar reservation system

Apple Computer next week will launch a major update to the Genius Bar reservation system used by customers wishing to schedule an appointment for technical support or service at its many retail stores, AppleInsider has learned.

The new system, expect to be called "Concierge," will aim to streamline the reservation and repair process at Apple's stores, reducing the time customers have to wait before they can speak face-to-face with an Apple Genius, sources with ties to the company's retail division have revealed.

While often praised and recognized for providing one-on-one consultations with customers, Apple's retail store Genius Bars can at times become a source of frustration for customers who find themselves waiting endlessly to speak to a Genius during busy hours. Full Story