iPod and Levis
We've seen iPod belts, iPod jackets, even iPod ties, and if fashion-guru Reuters is to be believed, this could be just the beginning of an onslaught of new gadget-based (and by gadget, we mean iPod) clothing. The hottest iPod accessory right now is the Nike+iPod shoe and sensor combo and the big thing this fall could well be the upcoming iPod Levis or (yet another) iPod jacket by Columbia Sportswear. Before you know it, going out in public without an iPod concealed on your person (and we don't just mean in a pocket! How 2004!) may be the ultimate fashion faux pas.
NPD Group analyst Marshal Cohen expects wearable tech to become a billion dollar business within the next three years, as companies scramble to find the right combination of product features and price point to set an iPod shirt apart from just a regular shirt. Kenpo, Inc., a company that makes iPod jackets with controls on the sleeve, found their US$275 price point too steep for consumers. At US$99 to $199, the jacket generated $2.5 million in sales in a year's time.
NPD Group analyst Marshal Cohen expects wearable tech to become a billion dollar business within the next three years, as companies scramble to find the right combination of product features and price point to set an iPod shirt apart from just a regular shirt. Kenpo, Inc., a company that makes iPod jackets with controls on the sleeve, found their US$275 price point too steep for consumers. At US$99 to $199, the jacket generated $2.5 million in sales in a year's time.
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